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Baume & Mercier Campaign

CONCEPTUAL DESIGN

Online promotion for the launch of Baume & Mercier’s Promesse collection.

Idea: Seal a promise with a lovelock. Like the promises that are sealed in public spaces with small padlocks, users were encouraged to share their own promises at makeapromesse.baume-et-mercier.com, picking an iconic bridge around the world where padlocks and lovelocks are locked.

Tasks: Idea development, design of the page, UX/UI design, design for social media channels and posts.

Agency: KKLD*
Role: Senior Art Director
2014

 

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 Users could take part of a contest just by picking their favourite city and making a promise. The most beautiful promise won a Promesse watch and a trip to Paris. The lovelock concept was also used for launch events and POS, with padlocks especially

Users could take part of a contest just by picking their favourite city and making a promise. The most beautiful promise won a Promesse watch and a trip to Paris. The lovelock concept was also used for launch events and POS, with padlocks especially created for this watch collection.

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