CONCEPTUAL DESIGN
Online promotion for the launch of Baume & Mercier’s Promesse collection.
Idea: Seal a promise with a lovelock. Like the promises that are sealed in public spaces with small padlocks, users were encouraged to share their own promises at makeapromesse.baume-et-mercier.com, picking an iconic bridge around the world where padlocks and lovelocks are locked.
Tasks: Idea development, design of the page, UX/UI design, design for social media channels and posts.
Agency: KKLD*
Role: Senior Art Director
2014
Users could take part of a contest just by picking their favourite city and making a promise. The most beautiful promise won a Promesse watch and a trip to Paris. The lovelock concept was also used for launch events and POS, with padlocks especially created for this watch collection.