CONCEPTUAL DESIGN, DIGITAL CAMPAIGN, WEBSITE
Briefing: Online promotion of "Hör auf dein Herz", a German national campaign to raise awareness about heart disease in women. Create a mechanic to activate users in order to make Coke-light donate 250.000 euro to the "Hör auf dein Herz" foundation.
Idea: A simple donation mechanism, in which 1 euro was donated if the user watched an information video until the end.
Tasks: Idea and mechanic development, Look & Feel of the Coke-light site, Grid & Structure, Layouts and Animation Concept. Art direction, Illustration and Storyboard for the Information Movie.
Agency: Scholz & Volkmer
Role: Art Director
2012