DIGITAL CI, GUIDELINES, REBRANDING
In 2015, KKLD* worked closely with MINI in order to create a consistent strategic, creative and communicative rebranding. Within the rebranding, a new digital CI and several guidelines were developed.
Tasks: Design of digital CI and guideline creation for: overall digital media appearance, social media, multimedia and video specifications, online banners, mobile applications and exhibitions and events.
Digital consulting lead and implementation guidance for other agencies and markets.
Agency: KKLD*
Role: Associate Creative Director. Art Director.
2015
Note: the last image, used as a mood for the Exhibitions and Events guideline, is taken from the CI Consultation for the IAA 2015 with KKLD* Berlin. The Architecture and Exhibition Concept was implemented by Meiré und Meiré, and the rights for the image belong to diephotodesigner.de