WEB RELAUNCH, DIGITAL BRANDING
In 2016, Strichpunkt started with the creation of a new branding for Volkswagen Financial Services. This rebranding was improved and developed with a new digital visual language and guidelines.
Tasks: Design of several long scrolling pages for the german market. Development of look and feel, responsive design, definition of modules, UI/UX design, imagery, iconography, illustrations and infographics. Design lead and implementation guidance for other agencies and markets.
Agency: Strichpunkt
Role: Project Design Lead, Art Direction
2016 · 2017