WEB RELAUNCH, GUIDELINES, REBRANDING
In 2015, KKLD* worked closely with MINI in order to create a consistent strategic, creative and communicative rebranding. Within the rebranding, new web guidelines were developed.
Tasks: Design of the main long scrolling pages for the mini.com site based on an existing structure. Exemplary layouts for campaign landing pages. Development of look and feel, responsive design, definition of modules, UI/UX design. Digital consulting lead and implementation guidance for other agencies and markets.
Agency: KKLD*
Role: Associate Creative Director. Art Director.
2015
Note: The following links are examples of how the created guidelines were implemented by different markets.
mini.com/360
mini.de/gowithyourgut
mini.de/stay-open
miniusa.com
mini.com.au